Imagery is the first thing about product that buyers want to see
at any online store and strong imagery supports enhanced shopping experience,
says Lauren Freedman, The E-tailing Group’s president. According to International
Retail Conference Report:
- 75% online
buyers prefer image quality while making the buying decision.
- 66%
give weight age to alternative views of the product.
- 61% look for
zooming feature of the product.
What does it mean? An eCommerce store doesn't just need the
product images, but the quality images to impress the buyers, to enhance
engagement, and to increase conversions. A good collection of pictures of
products and services offered at a store needs a well-managed photo gallery.
Other than being attractive for the customers, a photo gallery should add value
for the business.
Why an online store should have a photo gallery and how images
could be made converting? Reading the lines below will help you in better
understanding.
An Image Speaks A Thousand Words
Your web store might have perfect content, appealing the target
audience, but if it lacks the power of picture illustration, you are at losing
end. Images actually display how a product looks like. It’s a fact that images
explain complicated things in an easy manner, compared to the words. And, it’s
natural that human eye is first attracted to the images than words. Product
images, displayed in a photo gallery, help building trust in the company.
Photo Gallery Helps Marketing
A photo gallery, present at an eCommerce store, helps in enhanced
search visibility. Optimized images appear in image search results. As images
have less competition, so it won’t take enough time to appear among top image search
results. What it will do? It will help attracting more visitors at the store,
means more prospects, and more actual buyers. All this will support the higher
conversions.
The point to remember is optimizing the images for search engines
because the crawlers don’t index images the way they do for text. Use keywords
in the title and tags of the images. Text can be used in the caption and
alt-text to help search engines in crawling and indexing.
Photo Gallery and Website Conversions
If an ecommerce store has an eye-catching photo gallery, it will
attract more visitors. A visual impression would be strong enough to invite
buyers and compel them to make a purchase. Product images, displayed in the
photo gallery, increase confidence of the buyers, and support their quick
buying decision.
How to Make Images Converting?
Now come to the point, how images in the photo gallery could be
made highly converting? Here are given simple rules for online business owners.
- Every image in
the photo gallery should be tied up with a product or service, offered by
the store.
- The images
should be customized for the target audience. Do consider the gender and
age of the audience while picking the images, because human eye has different
tracking habits.
- All the images
should be of high quality. Avoid using poor quality stock photos to
include in image gallery. A good quality image means the product is of
high quality, helping high conversions.
- Feature happy
customers in your product images. Better to show real people because it
will create social validation for your online Magneto store.
- Use emotions in
the images to compel buyers for conversion. The best example is that of
the tech security companies, using images showing threats or fear.
- Show images that
reveal the product in detail. Providing customers with multiple views of
the products can help increasing the conversion rate.
- Avoid images
that are confusing or difficult to understand because they will leave a
negative impression on the buyers. Simple images help more conversions.
By considering the above-mentioned points, you can improve the
conversion rate of your eCommerce store.
Do you have Magento gallery
extension at your
online store? If not, get it installed by using a simple photo gallery
extension. Better display of product photos means attracting more prospects,
and helping more conversions.
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